A developer shares their experiment with a $35 WordPress.com ad campaign to promote a podcast episode about developer mental health.
A SaaS founder discusses how the channel used to acquire customers influences product pricing and target market strategy for his website monitoring tool.
An interview with indie developer Alexander Sandberg on the strategies and preparation behind the successful Product Hunt launch of his time-tracking app, Balance.
A developer's monthly update on TinyPilot, an IT hardware project, detailing record $10k revenue, marketing experiments, and inventory management improvements.
A critique of the growing disconnect between marketing hype and technical reality in the IT industry, focusing on buzzwords and misinformation.
A critical analysis of HyperConverged Infrastructure (HCI) vendors' misleading deployment claims and the reality of complex, often flawed, installation processes.
A guide for tech startups on evolving from simple blog posts to coordinated product launches, covering product readiness and messaging.
A developer reflects on the real stories behind CV entries, like an unpaid internship spent pitching buggy software, highlighting the gap between resume bullet points and actual experience.
A beginner's guide to attribution modeling for web products, explaining how to give credit to marketing channels for conversions.
