Tyler A. Young 1/7/2024

Acquisition Channel Determines Pricing (And Product)

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The article details the founder's experience building the SleepEasy website monitoring SaaS. He analyzes how initial user acquisition attempts through his network failed, leading to a strategic shift in marketing focus towards customers who already recognize the need for site reliability. The core argument is that the acquisition channel determines both the product's pricing and its feature development priorities.

Acquisition Channel Determines Pricing (And Product)

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