PHP's biggest problem

This article argues that PHP's biggest problem is not technical shortcomings, ecosystem richness, or tooling, but rather a lack of effective marketing. It highlights Laravel as a successful example of marketing in the PHP community. The author, a JetBrains developer advocate, suggests the PHP Foundation invest in professional website design, full-time documentation staff, paid conference speakers outside the PHP bubble, social media presence, accessible internals, and marketing of high-impact features. The article is focused on PHP language advocacy and tech community strategy, relevant to IT/TECHNOLOGY.