Vincent Warmerdam 5/3/2026

marketing niche

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This article discusses the marketing approach for the indie game Niche, which focuses on genetics. While most indie games rely on video game YouTubers for promotion, the developers also reached out to science and education channels. Surprisingly, these science channels were more receptive and helped reach a unique audience. The article highlights the value of exploring less obvious marketing niches beyond the typical gaming influencers.

marketing niche

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