Explains why website performance should be treated as a permanent feature, not a one-time project, using analogies from elite sports and the YouTube Feather case study.
Data-driven analysis showing how website speed directly impacts bounce rates, conversion rates, and revenue.
Analyzes the critical impact of website speed on user engagement and revenue for both subscription-based and ad-driven online publishers.
Critique of using Google Analytics for site speed data, highlighting sampling flaws and recommending real user monitoring for accurate performance insights.
A consultant explains a method for prioritizing website speed improvements based on user impact and implementation difficulty.
