Getting Fast and Staying There
Read OriginalThis article argues that website speed should be managed as a continuous feature, not a finite project, drawing parallels to how elite athletes sustain peak performance. It discusses the business value of speed, the challenge of quantifying its impact, and uses the YouTube Feather project as a key example. The case study shows how a lighter, faster web app expanded accessibility to users with poor connectivity, even increasing average load times by including previously excluded populations.
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