Simon Hearne • 3/29/2017

Your Analytics Lies to You

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The article argues that relying on Google Analytics for site speed data is misleading due to severe sampling limitations (often just 1% of pageviews) and the inability to correlate speed with user sessions or conversions. It contrasts analytics and synthetic monitoring with real user monitoring (RUM) as the only way to accurately measure actual user experience and its business impact.

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#performance monitoring #google analytics #real user monitoring
Your Analytics Lies to You

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