Craig Kerstiens is a product leader at Crunchy Data, specializing in managed Postgres services, distributed databases, and performance optimization. He curates Postgres Weekly, speaks at conferences, and helps enterprises scale and optimize their Postgres deployments.
40 articles from this blog
Explores the unique value and targeting strategies of social network advertising compared to traditional search-based ads.
Analyzes the similar business tactics of Microsoft and Apple, questioning why public perception differs despite both limiting features for future revenue.
A comparison of early social aggregators FriendFeed and Socialthing, analyzing their strengths for tech conversations versus personal social updates.
Analyzes Facebook's platform evolution, focusing on user engagement, app quality, and the need for better third-party integration tools.
A 2008 review of FriendFeed, a web 3.0 startup aggregating updates from 35+ social media sites, analyzing its features and limitations.
A 2008 critique of the original iPhone's lack of true Web 2.0 capabilities, focusing on push notifications, an open app store, and video streaming.
A critique of common pitfalls that hinder success in Silicon Valley's tech startup scene, focusing on mindset and behavior.
Explores how content commoditization increases the value of personal branding and trusted sources in the tech information landscape.
Discusses the pitfalls of short-term, quarterly-focused business strategies in tech companies and the advantages of long-term planning.
Analysis of Adobe's strategic moves in 2007-2008, including acquisitions and new web-based products like Photoshop Express and Acrobat.com, showcasing their competitive push.
Analyzes if Web 2.0 can become profitable by moving beyond simple ads to targeted, data-driven referrals, using Mint.com as a key example.
A reflection on the balance between consuming and creating content in the tech industry, and how information accessibility changes expertise.
The article explores Web 3.0's core goal of reducing online noise, which requires users to trade personal data for personalized filtering and transparency.
Explains why Twitter is important for businesses, enterprises, power users, and consumers as a communication and feedback tool.
Discusses the scalability advantages of the Software-as-a-Service (SaaS) model, using examples like Facebook and Salesforce.
A developer argues that mobile devices should focus on data accessibility and integration with existing services, not replicating full desktop applications.
A comparison of the work culture and required mindset for individuals in large tech corporations versus startups in Silicon Valley.
A 2008 article praising Adobe AIR's cross-platform capabilities and potential, lamenting the lack of mainstream applications built for it.
An analysis arguing Google's future is at risk if it doesn't focus on its core search and advertising business, instead of diversifying into other products.
Craig Kerstiens shares his speaking experience and topics, focusing on Postgres, Python/Django, and engineering culture for tech conferences.
