Tim Kadlec 2/24/2016

CPP: A Standardized Alternative to AMP

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This article analyzes Google's AMP project, acknowledging its technical merits for web performance but criticizing its mandatory nature for preferential search treatment. It argues AMP undermines the open web's core principle of developer choice by tying distribution benefits to a specific framework. The author suggests the need for a standardized, non-proprietary alternative (CPP) to verify site performance without locking developers into a single toolset.

CPP: A Standardized Alternative to AMP

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