Cedric Scherer • 6/8/2021

Colors and Emotions in Data Visualization

This article examines the psychological impact of color in data visualization, arguing that color choices inherently trigger emotional responses in viewers. Using a case study of temperature charts for Berlin with different color palettes, it demonstrates how red (warm) and blue (cold) scales can lead to contrasting interpretations of the same data. It discusses the designer's dual role as engineer and artist, emphasizing the need to consider cultural context and viewer experience when selecting colors to convey the intended message accurately.

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#data visualization #color-theory #data analysis