What happened when we disabled Google AMP at Tribune Publishing?

This article details Tribune Publishing's decision to disable Google AMP (Accelerated Mobile Pages) across its properties. It explains that non-AMP pages yielded higher page RPMs and better subscriber conversion rates, making the switch a win for both programmatic and consumer revenue. The author, a long-time AMP critic, emphasizes regaining full control over user experience as a key benefit. The piece discusses the technical and business implications of dropping AMP, including improved performance and revenue outcomes, making it relevant to web development, tech industry trends, and digital publishing technology.