Swizec Teller • 2/10/2026

The 3 curves that make a scalable business

This article discusses the three fundamental curves essential for a scalable tech business: exponential growth in users/revenue, linear growth in bugs, and logarithmic growth in support work. It explains how software engineers build long-term assets by focusing on retention, code quality, and automation to manage these scaling challenges, contrasting the ease of building features with the difficulty of maintaining a reliable service at scale.

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#technical debt #code quality #software engineering