Will Kurt • 3/27/2023

Replacing an A/B Test with GPT

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This technical article investigates whether AI, specifically GPT-3's text embeddings combined with a simple classification model, can replace traditional A/B testing for selecting optimal headlines. It details the problem of choosing headlines for maximum click-through rates, critiques the drawbacks of standard A/B tests, and presents a method that reportedly predicts the winning variant 87% of the time.

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#Machine Learning #llm #ab testing
Replacing an A/B Test with GPT

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