Tim Kadlec • 6/17/2010

Mobile User Behavior Groups

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The article discusses Google's classification of mobile users into three behavior groups: 'repetitive now' (checking the same info), 'bored now' (casual surfing), and 'urgent now' (finding something specific fast). It explains how understanding these categories is crucial for developers to tailor mobile sites and apps to different user goals and contexts.

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#user experience #user behavior #google
Mobile User Behavior Groups

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