Simon Willison 8/7/2026

The Tokenpocalypse Is Here: Companies Are Scrambling To Stop Spending So Much on AI

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This article discusses the rising costs of AI token usage, dubbed the 'Tokenpocalypse,' and how companies are trying to cut spending. It highlights leaked Accenture meeting audio where executives note that non-engineers are the biggest token consumers, with a specific example of converting PDFs to images and then markdown files being a major cost driver. The piece humorously suggests that if Accenture realizes PDFs are inefficient, they might influence broader business practices. It touches on AI cost management, enterprise AI adoption challenges, and the practical realities of AI tooling in large organizations.

The Tokenpocalypse Is Here: Companies Are Scrambling To Stop Spending So Much on AI

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