Simon Hearne 5/3/2020

Is it time for a Web Performance rebrand?

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The author discusses the ambiguity of the term 'web performance' and how it means different things to different business functions (marketing, ecommerce, SEO). They propose using clearer terms like 'site speed' or 'page speed' to better engage stakeholders and align with common industry language, citing Google Trends data to support the shift.

Is it time for a Web Performance rebrand?

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