Lea Verou 6/25/2025

The Hovercar Framework for Deliberate Product Design

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This article critiques the traditional MVP approach and proposes the 'Hovercar Framework' for deliberate product design. It outlines a tiered system from a bare-minimum 'Skateboard' MVP to an aspirational 'Hovercar' North Star UI, which serves as an unconstrained guiding vision for the product's ultimate user experience.

The Hovercar Framework for Deliberate Product Design

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