Eugene Yan • 12/24/2023

Push Notifications: What to Push, What Not to Push, and How Often

This technical article examines push notifications as a form of recommender system, contrasting them with search and on-site recommendations. It explores key challenges like inferring user intent, the importance of message personalization and transparency, and the risks of irrelevance. The piece also covers critical constraints such as timeliness, space limitations, and message caps, drawing on examples from companies like Alibaba and Twitter.

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#Machine Learning #user engagement #Personalization