Val Head 11/15/2021

Surprise and delight can’t fix bad UX

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This article argues that attempting to use 'surprise and delight' elements like UI animations to fix a fundamentally bad user experience is a flawed approach. True delight can only be achieved when built on a solid foundation of good functionality, performance, and usability, as illustrated by Aaron Walter's hierarchy of user needs. Without this foundation, delight becomes annoyance.

Surprise and delight can’t fix bad UX

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