Val Head • 11/20/2021

Delight is opinionated design

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The article argues that 'delight' in user interface design is inherently opinionated. Using early Mailchimp branding as a case study, it explains how bold design choices like a prominent mascot created memorable delight for some users but alienated others. It concludes that embracing this polarizing nature is key to creating standout, interesting experiences, as 'safe' design fails to evoke strong emotional responses.

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#user experience #ui animation #web design
Delight is opinionated design

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