The Pulse: ‘Tokenmaxxing’ as a weird new trend

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This article covers the 'tokenmaxxing' trend at Meta, where employees competed on an internal leaderboard ranking AI token usage, with titles like 'Session Immortal' and 'Token Legend.' The practice, dubbed 'Claudeonomics,' led to massive waste, AI-related outages, and throwaway code. Meta employees used 60.2 trillion tokens in 30 days, costing potentially $100M+. After media backlash, Meta abolished the leaderboard. The article explores the implications of gamified AI usage in tech workplaces.

The Pulse: ‘Tokenmaxxing’ as a weird new trend

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