Randy Zwitch 7/18/2012

My Top 20 Least Useful Omniture Reports

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This article analyzes 20 specific reports in Adobe Omniture (SiteCatalyst) that the author deems non-essential for business decisions. It covers redundant mobile device reports, outdated technology metrics like connection type and monitor color depth, and limited visitor profile reports like geosegmentation and domains. The author argues for hiding these to streamline the analytics interface and focus on actionable data.

My Top 20 Least Useful Omniture Reports

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