Piotr Migdał 8/29/2018

From Customer Segmentation to Recommendation Systems

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This article details the evolution of customer targeting, outlining four levels: no segmentation, manual segmentation, automated segmentation using machine learning, and advanced recommendation systems. It explains the unique benefits, drawbacks, and ideal use cases for each approach, helping businesses understand how to implement personalized customer interactions effectively.

From Customer Segmentation to Recommendation Systems

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