Max Böck 1/19/2025

Faster Horses

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This article critiques the tech industry's pervasive 'innovation against popular demand' mindset, using the apocryphal 'faster horses' quote as a starting point. It argues that forced AI integration, unlike the iPhone's intuitive value, often degrades user experience and ignores genuine user needs, citing Google's error-prone AI search as a key example. The author calls for more listening and reliable improvements over disruptive, shareholder-pleasing novelties.

Faster Horses

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