Matt Stauffer 5/31/2016

Why I wrote my book with O'Reilly

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This article details the author's reasons for choosing to publish their book 'Laravel: Up and Running' with O'Reilly Media. Despite acknowledging the higher financial rewards of self-publishing, the author cites four key reasons: the prestige of working with a renowned publisher ('The Jay-Z Effect'), O'Reilly's established expertise and tooling, the marketing reach they provide, and the credibility their brand lends to the book.

Why I wrote my book with O'Reilly

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