Julien Danjou • 1/13/2026

Tech Is the Easy Part

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The article critiques technical founders who believe solving complex tech is the hardest part of a startup. It argues that the true difficulties are ambiguous business challenges: choosing a market vertical, building distribution, pricing, and talking to customers. The author emphasizes that while tech is 'legible' and rewarding, success depends on focusing on the non-technical, human aspects of building a company.

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#software development #product management #startups
Tech Is the Easy Part

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