John Gruber 5/16/2026

★ AI Is Technology, Not a Product

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This article critiques Steven Levy's Wired piece urging Apple's next CEO to launch a 'killer AI product.' The author argues AI is a technology, not a product, aligning with Apple's philosophy of shipping experiences, not underlying tech. It dismisses fears of AI disrupting the iPhone ecosystem as overhyped, comparing it to past cloud hype. The piece defends Apple's strategy of integrating AI into products without making it the headline, emphasizing that transformative products like the iPhone succeeded by focusing on user experience, not the technology itself.

★ AI Is Technology, Not a Product

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