How I Wired Agents and Webhooks Around a Small Startup

This article details a technical implementation where the author integrated AI agents and webhooks into a small startup's operations, specifically a flat-sharing marketplace in Greece. The goal was to consolidate scattered signals from analytics, monitoring, leads, social media, and public chatter into a single Discord server. Two AI agents (Openclaw and Hermes) summarize, triage, and compare data, while human decisions remain with the team. The setup uses scheduled jobs and webhooks to deliver real-time reports and events, turning data into actionable conversations. The article covers guardrails, channel organization, and the rhythm of workflows, focusing on IT/technology solutions for operational efficiency.