Ire Aderinokun 2/14/2017

Optimising GIFs for the Web

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This technical article addresses the performance issues caused by large GIF files on websites. It explains the inefficiency of GIF's lossless compression and provides two primary solutions: 1) Replacing GIFs with autoplaying, looping HTML5 video (WebM/MP4) for drastically smaller file sizes, including the necessary code attributes. 2) Using lossy compression tools like gifsicle/giflossy for situations where actual GIF files are required, such as in HTML emails.

Optimising GIFs for the Web

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