Gregor Hohpe • 10/10/2025

We renamed everything thrice. Still, nothing improved.

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The article critiques common but ineffective software delivery transformations where organizations rename teams (e.g., to squads) and processes (e.g., to SRE, FinOps) without changing underlying behaviors and system constraints. It argues that real change requires understanding and addressing root causes, not just superficial rebranding, to achieve goals like agility and faster delivery.

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#software development #agile methodology #Microservices

We renamed everything thrice. Still, nothing improved.

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