Gregor Hohpe • 7/15/2024

Is AWS Lambda a Halo Product?

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This article analyzes AWS Lambda through the lens of a 'halo product,' drawing parallels to iconic halo cars like the Toyota Supra. It argues Lambda's primary value may be in enhancing AWS's innovative brand image, attracting customers who ultimately deploy more traditional, revenue-generating services like EC2 instances. The piece discusses serverless adoption challenges and questions whether Lambda's commercial success was ever the main intent.

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#serverless #ec2 #cloud computing
Is AWS Lambda a Halo Product?

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