Dave Rupert 3/20/2026

People are not friction

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The article critiques the 'frictionless' marketing of Generative AI, highlighting the Gell-Mann Amnesia Effect where AI seems brilliant until it addresses a user's expertise. It warns against viewing people as mere friction to be automated away, emphasizing that human knowledge, critique, and collaboration are irreplaceable for quality work, even in an AI-driven world.

People are not friction

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