Daniel Miessler • 8/17/2026

Stolen Authority

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Stolen AuthorityNaming the parasitic tactic of using a famous person's video to sell your own contentAugust 16, 2026 #content #marketing #culture Sisyphus-imagining-happy…There's a parasitic marketing technique all over X right now, and I think the fastest way to kill it is to give it a name with adequate stigma attached.Stolen Authority.The name comes from Stolen Valor, which is wearing medals o

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