Craig Kerstiens • 9/8/2009

Why the enterprise cant reach consumers

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The article contrasts enterprise software development's traditional, waterfall methodology with the agile 'release early, release often' approach of startups. It argues that enterprises fail to reach consumers because they rely on predefined requirements, while successful consumer apps emerge from launching, observing real user behavior, and iterating, as exemplified by platforms like Twitter.

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#software development #agile #methodology
Why the enterprise cant reach consumers

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