Craig Kerstiens • 5/8/2008

Why Google may not exist in 8-10 years

This article presents a critical viewpoint on Google's long-term viability, written from a software industry perspective. It argues that Google's core revenue comes from search-based advertising and that diverting top engineering talent and resources into peripheral products (like Google Earth or Spreadsheets) weakens its focus. The author contends that if another company surpasses Google in either search quality or advertising effectiveness, Google could be largely displaced within 8-10 years.

0 comments

#software engineering #Search Engine #Business Strategy