Craig Kerstiens 1/20/2010

Who Cares About Visitors?

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The article argues that the web has reached saturation in terms of user demographics. Instead of solely pursuing more visitors, the key challenge for publishers is now driving richer user engagement and active content contribution. It examines the balance between content quality and revenue, using Facebook's metrics as an example, and highlights the unscientific nature of improving engagement.

Who Cares About Visitors?

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