Craig Kerstiens 5/22/2008

Reduced noise in exchange for transparency

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The author discusses the evolution from Web 2.0 to Web 3.0, arguing that the next phase will focus on reducing information overload ('noise'). This requires services to deeply understand users, which in turn necessitates users willingly sharing personal data. The piece uses examples like Mint.com and contrasts user attitudes towards privacy, suggesting a shift towards trading transparency for convenience and efficiency.

Reduced noise in exchange for transparency

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