Craig Kerstiens 5/8/2014

Personas, data science, k-means

Read Original

The article discusses the intersection of business personas, data science, and the k-means clustering algorithm. It argues that personas should be data-driven archetypes, not just marketing stereotypes, and shows how applying data science techniques like k-means to user data can reveal meaningful groupings and actionable insights to inform business decisions and product development.

Personas, data science, k-means

Comments

No comments yet

Be the first to share your thoughts!

Browser Extension

Get instant access to AllDevBlogs from your browser

Top of the Week