Christian Heilmann • 12/17/2025

Ad Blockers helped kill the open web

This opinion piece examines the negative impact of ad blockers on the open web. It argues that as more people block ads, publishers resort to more aggressive and intrusive advertising to survive, degrading the user experience. The author challenges common justifications for ad blocking, distinguishing between privacy protection and simply avoiding payment for content, and laments the shift from a sustainable, open web to one plagued by survival tactics.

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#privacy #Ad Blockers #Web Monetization