Chris Ferdinandi • 6/25/2026

Navigating the maze

This article reflects on the evolution of web design, contrasting the structured, pattern-driven UX of modern websites with the exploratory, maze-like layouts of early internet sites. The author uses analogies from museums and IKEA to illustrate how hidden paths and surprises once made browsing more engaging. While acknowledging the benefits of established UX patterns for usability, the article laments the loss of personality and soul in contemporary web design, advocating for a balance between clear navigation and whimsical exploration. It touches on digital gardening as a way to preserve this spirit.

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#user experience #navigation #web design