Predictive Analytics vs Machine Learning - What's the Difference?

This article clarifies the distinction between predictive analytics and machine learning, two often-confused terms in data science. It defines predictive analytics as the principles and methods for making predictions about individual units within a population, such as customer purchase likelihood or house prices. Machine learning is presented as a specific, scalable way to implement predictive analytics, especially for large modern datasets. The article also notes that predictive analysis existed before machine learning, performed manually by statisticians, but machine learning addresses the scale problem of 21st-century data. It is a technical, educational piece relevant to IT and technology fields.