Allie Coleman 1/9/2023

Unhappy Paths Matter

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This article discusses the importance of identifying and fixing 'Unhappy Paths' in software products—the bugs, poor error handling, and UX hurdles that prevent users from completing tasks. It contrasts these with normal friction and 'Happy Paths,' explaining why Unhappy Paths are often deprioritized despite their significant impact on user adoption and retention, using examples like payment errors and historical references.

Unhappy Paths Matter

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