Guida a MATOMO
Read OriginalL'articolo fornisce una guida dettagliata a Matomo, piattaforma di web analytics open source. Spiega le sue funzionalità principali come il monitoraggio del comportamento utente, il tracciamento conversioni e il rispetto della privacy (GDPR). Approfondisce i concetti base del Matomo Tag Manager: container, tag, trigger e variabili, illustrandone il funzionamento e l'integrazione per il tracciamento personalizzato.
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