Zell Liew 3/7/2024

An easy way to implement conversion tracking for Facebook

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This technical article explains the limitations of Facebook Pixel due to ad-blockers and introduces the need for the server-side Conversion API. The author presents a custom library they developed to send both Pixel and Conversion API events simultaneously, simplifying implementation, ensuring data accuracy, and avoiding extra costs compared to solutions like Google Tag Manager.

An easy way to implement conversion tracking for Facebook

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