Young Kenyan • 5/6/2015

The Box is Coming

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The article analyzes Safaricom's upcoming 'The Box', an Android-powered digital set-top box offering video on demand, 4G internet, and hotspot capabilities. It discusses how this technology could challenge Kenya's dominant TV broadcasters by enabling highly targeted advertising, moving beyond the traditional, broad-audience model to justify ad spend and reshape the media landscape.

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#android #Media Streaming #4g
The Box is Coming

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