Tobias Ahlin Bjerrome • 5/20/2020

A brief introduction to A/B-testing

This article explains A/B-testing as a method for quantifying the impact of product variations, comparing it to a clinical trial. It discusses the philosophy of incrementalism, the importance of fostering a learning culture, and outlines the circular process of building, measuring, and learning in experiment-driven design.

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#user experience #product development #data-driven