Simon Willison 1/16/2026

Our approach to advertising and expanding access to ChatGPT

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OpenAI is introducing advertising to the free and new $8/month 'Go' tier of ChatGPT in the U.S., while Pro, Business, and Enterprise plans remain ad-free. The article details the new pricing structure, context window differences between plans, and reassurances from OpenAI that ads will not influence chat responses and user data will remain private. It also speculates on potential ad formats based on an example screenshot.

Our approach to advertising and expanding access to ChatGPT

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