Simon Willison 1/16/2026

Our approach to advertising and expanding access to ChatGPT

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OpenAI is introducing advertising to ChatGPT's free and new $8/month 'Go' tier in the U.S., while Pro, Business, and Enterprise subscriptions remain ad-free. The article details the new pricing plans, context window differences, and addresses concerns about ad influence, stating ads will be separate, clearly labeled, and will not affect ChatGPT's answers or compromise conversation privacy.

Our approach to advertising and expanding access to ChatGPT

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