Simon Willison 4/19/2026

Headless everything for personal AI

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This article discusses the growing trend of headless services, where personal AI agents interact with platforms via APIs instead of graphical interfaces. It references Matt Webb's prediction that headless services will become more common due to better user experience and reliability for AI agents. The article highlights Salesforce's Headless 360 initiative, exposing its platforms as APIs, MCP, and CLI for AI agents. It also considers how this shift could disrupt per-head SaaS pricing models and draws parallels to the early 2010s API boom, citing Brandur Leach's prediction of an API resurgence as a key differentiator for product choice.

Headless everything for personal AI

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