Sandro Pereira 2/10/2026

How to set the Content-Type when sending message to Service Bus from BizTalk

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This technical article addresses a common integration challenge: configuring the Content-Type property for messages sent from BizTalk Server to Azure Service Bus. It explains that the default 'application/xml' type persists even for non-XML data like CSV files. The guide details how to set the property using the SB-Messaging adapter's context properties, either within an orchestration by promoting the SBMessaging.ContentType property or inside a custom pipeline component, with examples provided for different BizTalk Server versions.

How to set the Content-Type when sending message to Service Bus from BizTalk

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